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Победители

15 ноября 2013 объявлены победители 11-й Премии Золотой PROпеллер.

Jury

Yaroslav Laguta

Yaroslav Laguta

Managing partner agency INSIGHT communications

 

Nominations

  1. 1. Consumer promo (business-to-consumer)
    • National campaigns of different mechanics (instant win, collectibles, send and win, sweepstakes, etc.)
    • Field projects (Inside/outside POSs: samplings, taste tests, demos, presentations, handing out of materials, info-events, etc.)
  2. 2. Trade marketing (motivational programs across all trade marketing channels (retail, wholesale, dealers, distributors, merchandising))

    To have your entry accepted in this category you have to accompany it with photo materials associated with the motivational program at hand, as well as end report evidencing sales growth and an increase in the product’s shelf space at the POSs covered by the program.

  3. 3. Direct marketing communications (creative direct mailing, e-mail, and telemarketing solutions)

    Mailing or courier-assisted delivery of advertorial and/or informational packages (incl. personified letters, postcards, invitations, notifications, samplings, etc.) using creative solutions.

  4. 4. Loyalty programs
  5. 5. Event marketing
    • Advertising events (road show,s presentations, taking part in or sponsoring events/celebrations, exhibitions, etc.)
    • Internal/corporate events (dealers’ conferences, corporate conferences, internal celebrations, etc.)
  6. 6. B2B communications campaigns

    In this category, Golden PROpeller is awarded to the most efficient campaign aimed at promoting product, brand, or service in the B2B segment using marketing communications.

  7. 7. Digital marketing
    • Digital communications campaigns (entries limited to website and/ banner creation are not eligible in this category)
    • In this category, Golden PROpeller is awarded for the best campaign showcasing effective use of digital and/or other state-of-the-art interactive media technologies (internet and/or mobile tech) as a key communications channel.

    • Social media campaigns
    • In this category, Golden PROpeller is awarded for the best campaign using social networks as a key communications channel.

  8. 8. Low-cost non-ATL campaigns (up to USD 10,000)

    In this category, Golden PROpeller is awarded for the best campaign with a budged not exceeding USD 10,000. To have your entry accepted in this category, a detailed cost estimate for the campaign with a breakdown by activities/stages.

  9. 9. Social projects

    In this category, Golden PROpeller is awarded for the most original socially-oriented marketing project which had produced a tangible social effect.

  10. 10. Campaigns using unconventional tools and media (guerilla and viral marketing, unconventional media - ambient media, life placement)
  11. 11. Integrated campaigns (encompassing 2 or more types of marketing services within a single concept)

    In this category, Golden PROpeller is awarded for the best campaign that showcased the use of at least three marketing disciplines (including conventional advertising: TV, radio, press, internet, as well as any other marketing methods: marketing services (BTL disciplines), PR).

  12. 12. POSM  (NEW!)
  13. In this category, Golden PROpeller is awarded for the project with the best non-standard approach to the design of promotional structures, points of sale, shop & shop.