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Победители

15 ноября 2013 объявлены победители 11-й Премии Золотой PROпеллер.

Jury

Yaroslav Laguta

Yaroslav Laguta

Managing partner agency INSIGHT communications

 

Judging

Judging consists of 3 stages:

  1. Stage 1

    Pre-selection. Jury performs an online pre-selection of the best entries. Works receiving at least one vote move on to the Stage 2.
    Timeframe: October 14, 2013 – October 21, 2013.

  2. Stage 2

    Short-list. During a live meeting, judges discuss all the works selected after Stage 1. The works that get most votes based on Stage 1 and Stage 2 combined results are included on the shortlist. International judges will participate in the discussion via Skype
    Timeframe: October 22, 2013 – October 31, 2013.

  3. Stage 3

    Winners. Following the public presentation, all projects are evaluated by the Awards Jury based on the predefined criteria. After that, Jury holds a meeting to discuss the results, nominate works for appropriate awards, chose the Grand-Prix, and award special diplomas. On the same day, winners receive their awards during the Awards Ceremony.
    Date: November 15, 2013.

  4. Entry Evaluation Criteria:
    1. Idea’s novelty/creativity/innovativeness/originality
    2. Efficiency, performance indicators
    3. Campaign’s quality
    4. Compliance with client’s goals / brand strategy

The Awards Jury is made up of an equal amount of agencies’ and companies’ representatives – top industry professionals from Ukraine and other countries.